Category: Blogs
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K-Pop and TikTok: A Perfect Match for K-Pop’s Global Expansion
In recent years, TikTok has experienced a surge in popularity. It is one of the most popular social media platforms and has had a significant impact on the music industry. Unlike other platforms such as YouTube, TikTok’s “For You Page” automatically provides users with content they are likely to enjoy. This allows users to discover…
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Reaction video to”Still Life” by Big Bang – Diana, Eddie, Austin
Diana’s reflection: I had a lot of fun creating this reaction video! I had only listened to this song before, and it was interesting to see how much depth the music video adds to the music. It was a unique experience engaging in free, casual conversation while watching the MV together. I enjoyed hearing diverse…
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“Kitsch” by IVE Reaction Video – Noah, Kai, Elise
YouTube link: https://www.youtube.com/watch?v=lik5Jkmf14g&feature=youtu.be Kai: After recording our reaction to IVE’s kitsch, I realized how difficult it is to record a genuine reaction video that is also authentic to our feelings. Quite frankly, I am not a very reactive person, so I feel obliged to magnify those facial expressions just so that others could tell how…
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K-pop Fans as a Political Force
Eddie Kim There is no question that South Korean pop has grown significantly in the last 20 years, becoming a major global phenomenon. In 2022, more than four different albums by South Korean artists topped the Billboard 200, amounting to more than twice the number of K-pop stars that led the chart in any previous…
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The Art of K-Pop Album Packaging
K-pop is not only known for its catchy music, impressive dance moves, and visually stunning music videos but also for its beautifully designed album packaging. K-pop albums are more than just a collection of songs; they are an art form. K-pop idols and fandom culture have played a significant role in shaping the K-pop industry…
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Why is NewJeans so popular?
New Jeans, a K-pop group that made their debut less than a year ago, has already become a sensation. With each release, they have consistently produced hit songs that have become “earworms” for many. It’s not uncommon to hear people humming their tunes as they pass by. Moreover, their impact has transcended the music industry,…
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TWICE’s Ready to Be Mini -Album: Review
TWICE has been a mainstay in K-Pop for the better part of a decade now, and their most recent E.P. is seeing early success. The E.P. includes Moonlight Sunrise, their second single that is entirely in English[1], for which the music video is already nearing one hundred million views on Youtube. JYP has made this…
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How Korean Beauty Products Are Transforming the American Skincare Industry
Kai Chen Korean beauty products have taken the skincare industry by storm, not just in their native South Korea but across the globe. According to Strait Research, the global market size for the K-beauty industry is expected to reach USD 18.32 billion by 2030. The United States is no exception. Korean beauty products have gained…
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The Impact of K-Pop on Fashion
K-Pop music videos and performances often contain an abundance of stunning visual aspects and continue to push the boundaries of creativity in the global music industry. Among contemporary K-Pop groups, few members dress the same, allowing artists to express their individual personality and flair through their fashion style. Through the consumption of social media, K-Pop…
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The Scandal that Shocked the K-pop Industry
K-pop is an industry that has an innocent and near pristine public image. K-pop songs themselves are usually non-explicit, to the point where any songs with sexually suggestive lyrics make waves in the community and are probably enumerated on a short list of some blog. Part of K-pop’s clean reputation results from strict micromanagement…
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K-Pop, BTS, and the future of the Metaverse
Over the course of the 21st century, the introduction of technology and continued innovation across the globe has changed everything we know about music – how we interact with it, how we consume it, how we identify with our favorite artists, and more. And in recent years, the push by artists and companies alike to…
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The Burning Sun Scandal: K-Pop is Not Immune to Insidious Sexual Violence
The events surrounding the Burning Sun crimes are likely the largest scandal to ever face the K-pop and entertainment industry but are indicative of the insidious sexual violence that women in Korea face. The real question, however, is has anything really come out of it? The Burning Sun club opened in 2018 and operated as…
Musings on K-pop by Duke Univ. Students 