From the Students
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My experience at NCT Dream’s Atlanta show
This weekend I had the pleasure of attending NCT Dream’s first US tour in Atlanta (my second Kpop concert, the first one being NCT 127 a few months ago). Full disclosure I primarily listen to a lot of EDM now but have listened to Kpop here and there starting around 2017. And while I enjoy…
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BTS N.O MV Reaction – Tim, Laura, Isaac
Link to Reaction Video: https://youtu.be/JfoFwwpj45s Reaction Video Reflections: Laura: I found the experience of analyzing and reviewing a music video live to be extremely exciting, especially as someone who has never created a K-pop reaction video before. My favorite part about reaction videos is because they are created live, you are able to get the…
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K-Pop and TikTok: A Perfect Match for K-Pop’s Global Expansion
In recent years, TikTok has experienced a surge in popularity. It is one of the most popular social media platforms and has had a significant impact on the music industry. Unlike other platforms such as YouTube, TikTok’s “For You Page” automatically provides users with content they are likely to enjoy. This allows users to discover…
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Reaction video to”Still Life” by Big Bang – Diana, Eddie, Austin
Diana’s reflection: I had a lot of fun creating this reaction video! I had only listened to this song before, and it was interesting to see how much depth the music video adds to the music. It was a unique experience engaging in free, casual conversation while watching the MV together. I enjoyed hearing diverse…
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“Kitsch” by IVE Reaction Video – Noah, Kai, Elise
YouTube link: https://www.youtube.com/watch?v=lik5Jkmf14g&feature=youtu.be Kai: After recording our reaction to IVE’s kitsch, I realized how difficult it is to record a genuine reaction video that is also authentic to our feelings. Quite frankly, I am not a very reactive person, so I feel obliged to magnify those facial expressions just so that others could tell how…
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K-pop Fans as a Political Force
Eddie Kim There is no question that South Korean pop has grown significantly in the last 20 years, becoming a major global phenomenon. In 2022, more than four different albums by South Korean artists topped the Billboard 200, amounting to more than twice the number of K-pop stars that led the chart in any previous…
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The Art of K-Pop Album Packaging
K-pop is not only known for its catchy music, impressive dance moves, and visually stunning music videos but also for its beautifully designed album packaging. K-pop albums are more than just a collection of songs; they are an art form. K-pop idols and fandom culture have played a significant role in shaping the K-pop industry…
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“Sweet Juice” by Purple Kiss Reaction Video and Reflection: Amber, Arianna, and Melissa
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Why is NewJeans so popular?
New Jeans, a K-pop group that made their debut less than a year ago, has already become a sensation. With each release, they have consistently produced hit songs that have become “earworms” for many. It’s not uncommon to hear people humming their tunes as they pass by. Moreover, their impact has transcended the music industry,…
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TWICE’s Ready to Be Mini -Album: Review
TWICE has been a mainstay in K-Pop for the better part of a decade now, and their most recent E.P. is seeing early success. The E.P. includes Moonlight Sunrise, their second single that is entirely in English[1], for which the music video is already nearing one hundred million views on Youtube. JYP has made this…
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How Korean Beauty Products Are Transforming the American Skincare Industry
Kai Chen Korean beauty products have taken the skincare industry by storm, not just in their native South Korea but across the globe. According to Strait Research, the global market size for the K-beauty industry is expected to reach USD 18.32 billion by 2030. The United States is no exception. Korean beauty products have gained…
Musings on K-pop by Duke Univ. Students 